Back in 2008, I founded GoGreenET to help East Tennessee businesses approach sustainability in practical, business‑driven ways. At the time, there was no local, business‑focused resource that connected environmental responsibility with what leaders actually cared about, costs, efficiency, and long‑term viability.
GoGreenET grew into a community platform supported by business leaders, media partners, and academic institutions, all centered on one idea: progress over perfection. The goal was never to be ideal, it was to help businesses take the first step, then the next.
Like many hyperlocal initiatives, GoGreenET eventually went quiet. Not because the mission stopped mattering, but because the conversation kept moving, and there was no longer a place designed to hold it.
Today, I believe the timing is right to reboot GoGreenET.
Sustainability is no longer a side topic. It’s tied directly to workforce attraction, operational resilience, cost control, and how communities stay competitive. Businesses are asking better questions, and they’re looking for practical answers grounded in real experience, not buzzwords.
This reboot isn’t about chasing trends or checking boxes. It’s about spotlighting local leaders, sharing what actually works, and helping businesses move forward in ways that are measurable and meaningful.
If you’re interested in where sustainability, business, and community intersect in East Tennessee, I invite you to follow along, and join the conversation.
GoGreenET.com Reboot
Back in 2008, I founded GoGreenET to help East Tennessee businesses approach sustainability in practical, business‑driven ways. At the time, there was no local, business‑focused resource that connected environmental responsibility with what leaders actually cared about, costs, efficiency, and long‑term viability.
GoGreenET grew into a community platform supported by business leaders, media partners, and academic institutions, all centered on one idea: progress over perfection. The goal was never to be ideal, it was to help businesses take the first step, then the next.
Like many hyperlocal initiatives, GoGreenET eventually went quiet. Not because the mission stopped mattering, but because the conversation kept moving, and there was no longer a place designed to hold it.
Today, I believe the timing is right to reboot GoGreenET.
Sustainability is no longer a side topic. It’s tied directly to workforce attraction, operational resilience, cost control, and how communities stay competitive. Businesses are asking better questions, and they’re looking for practical answers grounded in real experience, not buzzwords.
This reboot isn’t about chasing trends or checking boxes. It’s about spotlighting local leaders, sharing what actually works, and helping businesses move forward in ways that are measurable and meaningful.
If you’re interested in where sustainability, business, and community intersect in East Tennessee, I invite you to follow along, and join the conversation.